Snap, Crackle, Pop, It’s Precast!

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Think for a minute about Rice Krispies. They’ve been around since 1927. Many of us grew up with the “snap, crackle, pop” advertising campaign that created a fun, colorful image of this popular breakfast cereal, which in reality is nothing more than thin hollowed out puffs of crisped rice, sugar, salt, engineered vitamin ingredients and preservatives. If you separate the …